The Kiwanis Club of Ottawa Bed Race is among the best known and most successful of Kiwanis fund-raising events. Part of Winterlude, the world's largest winter celebration is organized by Heritage Canada. Teams made up of five participants each compete by pushing a bed along a 50m course on the Rideau Canal. All proceeds to to the Kiwanis Club of Ottawa Community Service projects.
Location: Dows Lake, the focal point of Winterlude activities
Date: Saturday, Feb 6, 2016
Participants: The event attracts approximately 40-70 teams (500 participants) every year. Another 75 organizers and volunteers ensure that the event runs smoothly.
Audience: The event draws active, athletic youth interested in sports like hockey, skating andrunning. The final day of Winterlude also attracts a large number of families. An estimated 125,000 visitors flock to Dows Lake on race day every year.
Visibility: In addition to attracting large crowds, theevent is widely covered by local and regional media.
Reach: The event draws active, athletic youth interested in hockey, skating, running, and being outdoors.
|Level||Title Sponsor||Presenting Sponsor||Gold Sponsors||Heat/Team Sponsors|
|Naming Rights||"The Sponsor's" Bed Race||Bed Race Presented by "The Sponsor"|
|Heritage Canada's Calendar||Yes||Yes|
|Placement on Kiwanis Web Site||Primary||Primary||Secondary||Mentions|
|Recognition during race||Naming, speech during awards ceremony||Naming, speech during awards ceremony||Named race in semi finals||Named race during heats|
|Promotional materials in race packages||Yes||Yes||Yes||Yes|